MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving here as key industry players. As media consumption habits shift, rivalry between broadcast